Understand demand

    See what's selling, what's stalling.

    Reorder decisions live or die on one question: is this SKU actually moving? Unilytic reads your Amazon ledger and lays demand out plainly — units sold across every window, the period-over-period swing, and a per-warehouse grid that turns a wall of numbers into a picture you can read in a second.

    5 sales windowsGrowth %Per-warehouse gridFuture Stock
    Compare windows

    One SKU, every time horizon — side by side.

    A 7-day spike and a 90-day slump tell two different stories about the same product, and a single number hides both. Unilytic shows units sold across 7, 14, 30, 60, and 90-day windows, each with its own period-over-period growth, so you can separate a real trend from a holiday blip — then pick the window that matches how you actually buy and read the whole catalogue through it.

    • 7 / 14 / 30 / 60 / 90-day windows, switchable in one click.
    • Period-over-period growth on every window — ↗ +48%, ↘ −9%.
    • Per-SKU and per-warehouse breakdowns, not just a single catalogue total.
    Movers · last 30 daysIllustrative
    SKUUnitsGrowth
    SKU0424,335↗ +48%
    SKU1082,180↗ +21%
    DEMO-0011,940↗ +6%
    SKU211880↘ −9%
    SKU077410↘ −34%
    Read it at a glance

    A stock grid that flags stockouts.

    Tables make you hunt; a colour grid makes the problem jump out. Each warehouse gets a row and each recent day a cell — green for healthy cover, amber for thinning, red for a stockout. A streak of red across DEL4 isn't a number you go looking for; it's a stripe you can't miss. That's the difference between catching a stockout while it's happening and reading about it after you've lost the sales.

    • Per-warehouse rows across your recent days of cover.
    • Green / amber / red — stockouts surface as a pattern, not a lookup.
    • Slow movers stand out so dead stock doesn't pile up unseen.
    Stock cover grid · SKU042Illustrative
    HealthyThinningStockout
    Beyond today

    Plan around what's already in transit.

    Demand is only half the picture. Unilytic pairs sell-through with the stock that's arriving, so projections reflect reality — not just on-hand.

    Future Stock projection

    Pending inbound shipments are added to current on-hand, so a SKU that reads "low" today but has units in transit doesn't trigger a panic reorder you'll regret.

    May 221,820
    May 292,480
    Jun 032,860

    Stock history time-travel

    Pick any past date and view the dashboard exactly as it stood then — for a stockout post-mortem, an audit, or checking whether a reorder call was right with the numbers you had at the time.

    Spot the slow movers

    Products whose velocity is dropping stand out against the windows and the stock grid, so slow-movers get marked down or paused before they turn into long-term storage fees.

    Questions

    Sell-through analytics, answered.

    How do I see sell-through for my Amazon FBA products?01

    Upload your Inventory Ledger or connect SP-API and Unilytic computes units sold across 7, 14, 30, 60, and 90-day windows, each with period-over-period growth. You compare velocity against stock cover without building a spreadsheet — the math runs on the report you already pull from Seller Central.

    Which SKUs are stalling and which are selling?02

    The analytics view sorts SKUs by units sold and growth, so risers and decliners separate at a glance. A per-warehouse stock grid flags stockouts in red and thinning cover in amber, so slow movers and dead stock surface before they pile up as storage fees.

    Does the analysis account for stock that's still in transit?03

    Yes. The Future Stock column adds pending inbound shipment quantities to current on-hand, so a SKU that looks low today but has units arriving doesn't trigger an unnecessary reorder.

    Can I see how my inventory looked on a past date?04

    Yes — dashboard time-travel lets you set an as-of date (up to yesterday) and view the dashboard exactly as it stood then, which is useful for stockout post-mortems, audits, or reviewing a past reorder decision.

    Get started

    Stop guessing. Read the demand.

    No card · Built for Amazon India · Email support from the founder.